Marketing 101

Because I just don't have enough to do in the course of a day, LBM's brother decides to "step up to the plate" and do some of the marketing. Marketing is MY area, LBM's bro is project management ... dude, just tell people what to do and leave the thinking to others. Here's why ....

LBM sends out an email to both his brother and I, asking us to follow up with a client. lil bro sends this email ....


I think we should product XYZ.

What do you think of this for text?

“The Product XYZ collection maintains a luxurious ambiance in the bathroom to help create a sense of retreat. The frivolous amount of time, care and effort that went into creating this collection was well worth it. From the XXX detail cast into the hardware to the beautiful XXX finish, this xxxx collection is sure to make your bathroom shine.”

Let me know and I will submit this with the images required.

*sigh* really? You want to tell the customer how we frivolously spend our time?

Needless to say, the text was edited prior to going to the client ... I'm considering installing a wine rack in my file cabinet!